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MSN - Accelerating "Point of Life" ecosystem strategy through integration of loyalty program, data analytics - Visit Note

We recently met with Masan’s management to discuss the company’s strategy and execution plans for its consumer ecosystem that currently spans consumer products (FMCG and meat), grocery retailing, F&B retailing (coffee & tea via the Phuc Long chain), mobile telecom (Reddi brand), and financial services in association with Techcombank. There are three key takeaways from our meeting:

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